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Design and Web Trends for 2017

Adopt a mobile-first
approach

With mobile-phones now officially named as the primary devices used for browsing the web, more companies are realising the importance of having a site that effectively delivers content on a smaller screen. Content is designed to fit on mobile and smaller screened devices first, then you work up towards the larger-screened devices.

Wider implementation of Responsive Design

Very much in the same way as mobile first, the number of businesses that will implement a responsive design will still grow substantially. It keeps customers happy with an all-important user experience and it keeps Google search happy for the keyword rankings.

More card and
grid UI

Cards, made famous by Pinterest are UIs where pieces of content (text, imagery, video) are broken down into individual ‘cards’ which the user is able to navigate through. Card UIs allow brands to show larger amounts of content on a screen at once. Cards tie in nicely with Mobile-First design and Responsive design with gesture based swiping.

Animations
advance

Story-telling and personality is something more and more brands are working on to capture their user’s attention, and animation is starting to play a bigger role in this. Animations come in all different shape, sizes and styles, and can all serve different purposes. Animations can range from tiny loading-devices which entertains the user while waiting for content to load, to an interesting hover-state used as a UX device to show a user they’re hovering over a link.

Focus on
originality

Customers and users today seek authenticity from the brands they use, and stock pictures of creatives sat around a screen, or business men smiling just won’t cut it anymore. In order for a brand to really strike a connection with it’s audience, they’ll need carefully considered and completely bespoke visuals which are more representative of who they really are. Bespoke illustrations, big and beautiful typography, and authentic photography are becoming real design differentiators.

Innovative scrolling
and parallax

Scrolling, once reserved for getting from top of a page to the bottom, is being used in more creative capacities to deliver content online. Scrolling is a versatile mechanic which can work great with all varieties of content delivery. It works with video based content, where large full screen videos play and pause as the user scrolls, as well as static content, which can animate, move, or change depending on the users input.

Must have for
2017

As a business you may not be ready to implement all the trends mentioned. But what you must have going in to next year is a super fast, SSL secured, reliable and scalable website that is designed for Mobile-First. If not, your customers and Google will leave you behind.

Web Services

Responsive Websites

Superfast

Your site will be served through a Content Delivery Network instead of a single server. That means much lower latency, much faster downloads and a near 100% uptime. If one of our servers goes down, another server takes over instantaneously.

Security

Your site has no movable parts, no database to connect to or scripts that need to be executed and there is no way to inject malware. Malware, outdated scripts, denial of service attacks are of the past.

Simplicity

No need to optimize your website for faster database queries or faster downloads. When the website is build, it is build. Changes in the Template and the Content will automatically trigger a new build. The entire process takes no more then 20 seconds.

Cost Effective

It is cheaper to build, to maintain and to scale if needed. It all happens automatically. No need to procure more bandwidth or larger hosting service than you need, and no need to cover for occasional traffic spikes. If not money, it will save you a lot of headaches.